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\u4e8c\u3001\u5e02\u5834\u53d6\u5411\u7684\u4f48\u9053
\uff08\u4e00\uff09\u4e58\u6642\u800c\u8d77
1988\u5e74\uff0c\u73ed\u62ff\uff08George Barna\uff09\u5beb\u6210\u300a\u6559\u6703\u5e02\u5834\u5316\u300b\u30102\u3011\uff0c\u7531\u795e\u5b78\u4fdd\u5b88\u7684\u5c0e\u822a\u6703\u51fa\u7248\uff0c\u4e00\u7d19\u98a8\u884c\uff0c\u5f9e\u6b64\u5960\u5b9a\u4e86\u5e02\u5834\u5b78\u5728\u6559\u6703\u589e\u9577\u7406\u8ad6\u4e2d\u7684\u5730\u4f4d\uff0c\u800c\u73ed\u62ff\u9019\u4f4d\u5e02\u5834\u5b78\u5c08\u5bb6\u4ea6\u4e0d\u65b7\u51fa\u7248\u65b0\u66f8\u548c\u8cc7\u6599\uff0c\u622a\u81f3\u5beb\u4f5c\u7684\u7576\u65e5\uff0c\u73ed\u62ff\u7684\u51fa\u7248\u66f8\u7c4d\u5df2\u905431\u7a2e\uff0c\u30103\u3011\u4e26\u6709\u6708\u520aMinistry Currents\uff0c\u5176\u6d41\u901a\u6027\u4ea6\u96e3\u4ee5\u4f30\u91cf\u3002\u5f77\u4f5b\u73ed\u62ff\u5728\u5341\u5e74\u4e4b\u9593\u6210\u4e86\u773e\u591a\u4fdd\u5b88\u6559\u6703\u7684\u7e3d\u9867\u554f\uff0c\u7d66\u4ed6\u4e00\u81f4\u597d\u8a55\u7684\u4ea6\u6e05\u4e00\u8272\u662f\u795e\u5b78\u4fdd\u5b88\u7684\u6559\u6703\u9818\u8896\uff0c\u5982\u4e09\u5143\u798f\u97f3\u500d\u9032\u8a13\u7df4\u7684\u59cb\u5275\u4eba\u7518\u96c5\u5404\uff08James Kennedy\uff09\uff0c\u9054\u62c9\u65af\u795e\u5b78\u9662\u6559\u6388\u97d3\u541b\u6642\uff08Howard G. Hendricks\uff09\uff0c\u5b78\u5712\u50b3\u9053\u6703\u6703\u9577\u767d\u7acb\u5fb7\uff08Bill Bright\uff09\u53ca\u5176\u8b77\u6559\u5b78\u8005\u9ea5\u9053\u885b\uff08Josh McDowell\uff09\u7b49\u3002\u800c\u4e8b\u5be6\u4e0a\u73ed\u62ff\u66fe\u51fa\u5e2d\u4e0d\u5c11\u6559\u6388\u6559\u6703\u589e\u9577\u7684\u6703\u8b70\u30104\u3011\uff0c\u4f5c\u4e3b\u8981\u8b1b\u54e1\uff0c\u8207\u5176\u4ed6\u6559\u6703\u589e\u9577\u5c08\u5bb6\u4e00\u8d77\u9f13\u5439\u5e02\u5834\u5c0e\u5411\u7684\u6559\u6703\u589e\u9577\u6a21\u5f0f\u3002<\/p>\n\n\n\n
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\uff08\u4e8c\uff09\u5e02\u5834\u5b78\u7684\u5b9a\u7fa9
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\uff08\u4e09\uff09\u5e02\u5834\u4e3b\u7fa9\u7684\u53d6\u5411
\u5e02\u5834\u4e3b\u7fa9\u63a1\u53d6\u4ee5\u9867\u5ba2\u70ba\u4e2d\u5fc3\u7684\u7b56\u7565\uff0c\u4eba\u53ef\u4ee5\u201c\u9078\u8cfc\u201d\u4fe1\u4ef0\u548c\u6559\u6703\uff0c\u800c\u6559\u6703\u548c\u4fe1\u4ef0\u540c\u6a23\u63a1\u53d6\u76f8\u61c9\u7684\u59ff\u614b\uff1b\u5373\u4e00\u7a2e\u4f9b\u61c9\u5546\u7684\u59ff\u614b\u3002\u5f9e\u73ed\u62ff\u6240\u51fa\u7248\u7684The Frog in the Kettle\u301018\u3011\u548cThe Barna Reports\u301019\u3011\u53ef\u77e5\uff0c\u4f9b\u61c9\u5546\u5fc5\u9808\u628a\u63e1\u7576\u6642\u7684\u5f62\u52e2\u3002\u73ed\u62ff\u7528\u5176\u5c08\u9577\uff0c\u70ba\u7f8e\u570b\u7684\u6559\u6703\u4f5c\u6c11\u610f\u548c\u6f6e\u6d41\u8da8\u52e2\u7684\u8abf\u67e5\uff0c\u4ee5\u638c\u63e1\u6642\u4ee3\u8108\u640f\uff0c\u5c31\u662f\u660e\u767d\u6d88\u8cbb\u8005\u7684\u5fc3\u614b\u548c\u9700\u8981\uff0c\u610f\u5716\u5728\u767c\u6398\u5230\u6d88\u8cbb\u8005\u7684\u9700\u8981\u6642\u53bb\u6eff\u8db3\u4ed6\u5011\u3002\u9019\u6a23\u7684\u4f4d\u7f6e\u53ef\u4e0d\u662f\u4e2d\u6027\u7684\uff0c\u56e0\u70ba\u6559\u6703\u662f\u7ad9\u5728\u4e00\u7a2e\u670d\u4e8b\u6027\u6216\u670d\u52d9\u6027\u7684\u4f4d\u7f6e\u3002\u6709\u4eba\u4ee5\u70ba\uff0c\u6559\u6703\u8a72\u7ad9\u5728\u5148\u77e5\u7763\u8cac\u7684\u4f4d\u7f6e\uff0c\u4f46\u5e02\u5834\u4e3b\u5c0e\u7684\u6559\u6703\u4e0d\u662f\u9019\u6a23\u3002\u5e02\u5834\u4e3b\u7fa9\u57fa\u672c\u4e0a\u662f\u4e00\u7a2e\u88ab\u52d5\u7684\u884c\u70ba\u6a21\u5f0f\uff0c\u5148\u6709\u6d88\u8cbb\u8005\u7684\u9700\u8981\uff0c\u5f8c\u6709\u6eff\u8db3\u6d88\u8cbb\u8005\u7684\u7522\u54c1\u548c\u670d\u52d9\u3002\u9019\u8207\u5148\u6709\u7522\u54c1\uff0c\u7136\u5f8c\u5c07\u65e2\u6709\u7684\u7522\u54c1\u63a8\u92b7\u8207\u4eba\u7684\u201c\u4ee5\u7522\u54c1\u70ba\u4e2d\u5fc3\u201d\u7684\u92b7\u552e\u65b9\u6cd5\u80cc\u9053\u800c\u99b3\uff0c\u4e5f\u6b63\u662f\u73ed\u62ff\u529b\u5716\u8207\u201c\u4ee5\u9867\u5ba2\u70ba\u4e2d\u5fc3\u201d\u7684\u65b9\u6cd5\u5206\u5225\u51fa\u4f86\u7684\u3002<\/p>\n\n\n\n
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\u986f\u800c\u6613\u898b\uff0c\u6d3b\u5728\u5e02\u5834\u4e3b\u7fa9\u548c\u4e92\u806f\u7db2\u751f\u614b\u5e95\u4e0b\u7684\u4eba\u662f\u5f8c\u73fe\u4ee3\u60c5\u7d50\u7684\u4eba\u3002\u6211\u5011\u6eff\u4ee5\u70ba\u80fd\u5920\u4ee5\u5f8c\u73fe\u4ee3\u6a21\u5f0f\u5438\u5f15\u9019\u7b49\u4eba\u9032\u5230\u6559\u6703\uff0c\u4f46\u4ed6\u5011\u773c\u88cf\u7684\u6559\u6703\u662f\u600e\u6a23\u7684\u6559\u6703\u5462\uff1f\u7db2\u4e0a\u7684\u4fe1\u4ef0\u80fd\u5920\u6253\u958b\u6e9d\u901a\u4e4b\u9580\uff0c\u4f46\u57fa\u7763\u6559\u5728\u7db2\u4e0a\u4e5f\u53ea\u4e0d\u904e\u662f\u5176\u4e2d\u4e00\u500b\u7db2\u7ad9\uff01\u7121\u8ad6\u662f\u5e02\u5834\u7684\u6559\u6703\uff0c\u6216\u7db2\u4e0a\u7684\u4fe1\u4ef0\uff0c\u662f\u4eba\u5011\u773e\u591a\u9078\u64c7\u7684\u5176\u4e2d\u4e00\u500b\uff0c\u4e26\u4e0d\u662f\u552f\u4e00\u7684\u9078\u64c7\u3002\u6211\u5011\u80fd\u5426\u5728\u5e02\u5834\u4e3b\u7fa9\u7684\u6559\u6703\u548c\u4e92\u806f\u7db2\u4e0a\u5805\u6301\u4f5c\u552f\u4e00\u7684\u6289\u64c7\uff0c\u751a\u81f3\u4e0d\u662f\u6700\u597d\uff0c\u800c\u662f\u552f\u4e00\uff01\u5728\u5f8c\u73fe\u4ee3\u7684\u751f\u614b\u4e0b\uff0c\u9019\u662f\u5426\u662f\u6211\u5011\u6700\u597d\u7684\u5a92\u9ad4\uff1f\u5948\u65af\u6bd4\u5728\u4ed6\u6700\u65b0\u4f46\u4e0d\u662f\u6700\u8d77\u773c\u7684\u66f8\u4e2d\u301059\u3011\u5efa\u8b70\u9ad8\u79d1\u6280\u5fc5\u9808\u6709\u9ad8\u63a5\u89f8\uff0c\u5230\u6700\u5f8c\u7684\u5efa\u8b70\u662f\u9010\u6b65\u6368\u68c4\u79d1\u6280\u6240\u5e36\u4f86\u7684\u65b9\u4fbf\uff0c\u4ee5\u6e1b\u9664\u79d1\u6280\u540c\u6642\u5e36\u4f86\u7684\u8ca0\u9762\u5f8c\u679c\u3002\u7b46\u8005\u4ee5\u70ba\u9019\u662f\u63a9\u8033\u76dc\u9234\u7684\u505a\u6cd5\uff0c\u5c31\u5982\u516b\u5341\u5e74\u4ee3\u672b\u671f\u4e00\u4f4d\u5929\u4e3b\u6559\u7684\u4e3b\u6559\u970d\u58eb\uff08Matthew Fox\uff09\u6295\u8a34\u96fb\u8166\u4ee3\u66ff\u4e86\u4eba\u624b\u7684\u5de5\u4f5c\uff0c\u6436\u4e86\u8a31\u591a\u52de\u5de5\u7684\u98ef\u7897\uff0c\u8b93\u7121\u826f\u7684\u96c7\u4e3b\u591a\u6709\u85c9\u53e3\u89e3\u96c7\u54e1\u5de5\uff0c\u5efa\u8b70\u6bcf\u9031\u628a\u96fb\u8166\u95dc\u6389\u4e00\u5929\uff01\u301060\u3011\u53ef\u60dc\u5149\u9670\u4e26\u4e0d\u80fd\u5012\u6d41\uff0c\u7121\u8ad6\u4eba\u7684\u201c\u9032\u6b65\u201d\u540c\u6642\u6380\u8d77\u591a\u5c11\u5f0a\u7aef\uff0c\u4eba\u4ecd\u8981\u8207\u4e4b\u5171\u540c\u751f\u6d3b\u3002\u552f\u4e00\u7684\u505a\u6cd5\u662f\u77ad\u89e3\u9019\u4e9b\u201c\u9032\u6b65\u201d\u662f\u600e\u9ebc\u6a23\u7684\u9032\u6b65\uff0c\u4e0d\u53ef\u7167\u55ae\u5168\u6536\u3002\u540c\u6642\uff0c\u4e5f\u5f04\u6e05\u695a\u57fa\u7763\u6559\u7684\u7acb\u5834\uff0c\u4e92\u76f8\u6bd4\u8f03\uff0c\u7acb\u5b9a\u5e95\u7dda\u3002<\/p>\n\n\n\n
\u8ab0\u80fd\u518d\u8aaa\u5de5\u5177\u662f\u4e2d\u6027\u7684\u5462\uff1f\u4ee5\u4e0a\u6240\u63a2\u8a0e\u7684\u5169\u4ef6\u5de5\u5177\uff0c\u662f\u4eca\u65e5\u6559\u6703\u548c\u793e\u6703\u4e0d\u7f3a\u4e4f\u7684\uff0c\u5b83\u5011\u6709\u5b83\u5011\u7684\u50be\u5411\u6027\uff0c\u4efb\u4f55\u4f7f\u7528\u5b83\u5011\u7684\u4eba\u5fc5\u9808\u6d3b\u5728\u5b83\u5011\u7684\u751f\u614b\u7576\u4e2d\u3002\u7b46\u8005\u4e0d\u662f\u8aaa\u88ab\u5b83\u5011\u64cd\u63a7\uff0c\u4f46\u537b\u662f\u6d3b\u5728\u5b83\u5011\u6240\u6490\u958b\u7684\u5098\u4e0b\u3002\u9019\u662f\u4e00\u628a\u5f8c\u73fe\u4ee3\u7684\u5098\uff0c\u559c\u6b61\u8207\u5426\uff0c\u5df2\u7d93\u5728\u6211\u5011\u7684\u982d\u9802\u4e0a\u5f35\u958b\u4e86\u3002\u554f\u984c\u4e0d\u5728\u4e4e\u6211\u662f\u5426\u6d3b\u5728\u5b83\u5011\u7684\u9670\u5f71\u4e2d\uff0c\u800c\u662f\u6211\u5011\u5982\u4f55\u8207\u5b83\u5011\u5171\u5b58\u53c8\u4e0d\u5931\u57fa\u7763\u5f92\u7684\u98a8\u7bc4\u3002<\/p>\n\n\n\n
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1\u3001\u5f35\u6155\u669f\uff0c\u3008\u99ac\u978d\u5cf0\u73fe\u8c61\u7684\u8a55\u4f30\u3009\uff0c\u300a\u5efa\u9053\u901a\u8a0a\u300b120\u671f\uff0c7-2000\uff08\u9999\u6e2f\uff1a\u5efa\u9053\u795e\u5b78\u9662\uff09\uff0c3\u9801\u3002
2\u3001George Barna, Marketing the Church, What They Never Taught You About Church Growth. (Colorado Springs: Navpress, 1988.)
3\u3001http:\/\/www.amazon.com\/exec\/obidos\/ats-query\/102-7782888-3357610<\/a>, (November 11, 1999)\u53cahttp:\/\/www.amazon.com\/exec\/obidos\/search-handle-form\/<\/a> ref=s_sf_b_as\/103-8733669-3029425, (August 31, 2000)
4\u3001\u65bc1995\u5e74\u5e95\u56e0\u7d93\u6fdf\u56f0\u96e3\u95dc\u9589\u7684Charles E. Fuller Institute of Evangelism and Church Growth\u4ee5\u6559\u6703\u589e\u9577\u70ba\u6700\u4e3b\u8981\u7684\u7814\u7a76\uff0c\u6240\u8209\u8fa6\u7684\u6703\u8b70\u5dee\u4e0d\u591a\u90fd\u6703\u9080\u8acb\u73ed\u62ff\u70ba\u8b1b\u54e1\uff0c\u4ed6\u7684\u8457\u4f5c\u66f4\u662f\u6703\u8b70\u4e2d\u66f8\u5e97\u7684\u9577\u671f\u66a2\u92b7\u66f8\u3002
5\u3001\u5e02\u9762\u4e0a\u4f5c\u8a8d\u771f\u53cd\u7701\u6279\u8a55\u5176\u4e2d\u5169\u672c\u4ee3\u8868\u4f5c\u54c1\uff0c\u5206\u5225\u7531IVP\u548cAbingdon\u51fa\u7248\uff0c\u5169\u9593\u51fa\u7248\u793e\u4ee3\u8868\u4e86\u4fdd\u5b88\u9663\u71df\u548c\u4e3b\u6d41\u6559\u6d3e\u9663\u71df\u3002\u76f8\u5c0d\u4e0a\u6bd4\u8f03\u5927\u773e\u5316\u7684\u662fDouglas D. Webster, Selling Jesus-What\u2019s Wrong with Marketing the Church? (Downers Grove: IVP, 1992)\uff0c\u800cPhilip D. Kenneson & James L. Street, Selling Out the Church-The Danger of Church Marketing (Nashville: Abingdon Press, 1997)\u5247\u5177\u5099\u8f03\u6df1\u5165\u7684\u7814\u7a76\u3002
6\u3001 Kenneson & Street, Selling Out the Church, 11-12.
7\u3001 Barna. Marketing the Church, 23-24.
8\u3001Barna. Marketing the Church, 54-58.
9\u3001Barna. Marketing the Church, 16.
10\u3001Barna. Marketing the Church, 33.
11\u3001Barna. Marketing the Church, 41.
12\u3001\u672c\u6587\u66ab\u4ee5\u5e02\u5834\u4e3b\u7fa9\u4f5c\u70ba\u4e00\u7c60\u7d71\u8aaa\u6cd5\uff0c\u4ee3\u8868\u5e02\u5834\u4e3b\u5c0e\u7684\u6559\u6703\u589e\u9577\u6a21\u5f0f\u6216\u5e02\u5834\u4e3b\u5c0e\u7684\u4f48\u9053\u7684\u65b9\u6cd5\uff0c\u4e0b\u540c\u3002
13\u3001George Barna, User Friendly Churches: What Christians Need to Know About the Churches People Loves to Go to (Ventura, CA: Regal Books, 1991).
14\u3001George Barna. Marketing the Church. 23\u3002\u540c\u6642\uff0c\u73ed\u62ff\u8209\u51fa\u5e7e\u500b\u8033\u719f\u80fd\u8a73\u7684\u4f8b\u5b50\uff0c\u5728\u516b\u5341\u5e74\u4ee3\u7684Chrysler\u8eca\u5ee0\u548cBuilder\u2019s Emporium\u5982\u4f55\u7531\u7522\u54c1\u70ba\u4e2d\u5fc3\u8f49\u8b8a\u6210\u4ee5\u9867\u5ba2\u70ba\u4e2d\u5fc3\uff0c\u5982\u4f55\u7531\u7015\u81e8\u5012\u9589\u908a\u7de3\u5230\u6210\u529f\u6a21\u7bc4\u3002\u73ed\u62ff\u6307\u51fa\u6210\u529f\u7684\u539f\u56e0\u5c31\u662f\u201c\u2026 they started paying attention to what the customers asked for. Once they began providing those products and services, they saw a major reversal of their downward spiral\u2026. Shifting their emphasis to\u2026marketing products and services that satisfied a demand in the marketplace.\u201d 25.
15\u3001Barna. Marketing the Church, 41\u3002
16\u3001Barna. Marketing the Church, 18.
17\u3001\u5e02\u5834\u4e3b\u7fa9\u8005\u5728\u201c\u4ea4\u6613\u201d\u9019\u500b\u610f\u5ff5\u505a\u6210\u7684\u795e\u5b78\u89c0\u53d7\u5230\u56b4\u53b2\u7684\u6279\u8a55\uff0c\u7279\u5225\u662f\u7576\u4e2d\u95dc\u4e4e\u4eba\u8207\u795e\u95dc\u4fc2\u7684\u89c0\u9ede\uff0cKenneson & Street\u6709\u5982\u4e0b\u7684\u8a71\uff1a\u201cWhatever this relationship is, it is not one of exchange between two self-interested parties looking for a \u201cwin-win\u201d solutions to their problems. Rather, this relationship is grounded in the always prior action of God, what Reformed theologians have often referred to as God\u2019s prevenient grace.\u201d Selling Out the Church, 53.
18\u3001George Barna. The Frog in the Kettle, What Christians Need to Know About Life in the 21st Century. (Ventura, CA: Regal Books, 1990).
19\u3001George Barna. The Barna Report 1990-91: An Annual Survey of Values and Religious Views. (Ventura, CA: Regal Books, 1991). \u73ed\u62ff\u75311990\u5e74\u958b\u59cb\u51fa\u7248Barna Report\uff0c\u76f4\u81f31996\uff0c\u51fa\u7248\u4e86\u6700\u5f8c\u4e00\u7248The Barna Report: What Americans Believe: An Annual Survey of Values and Religious Views in the United States. (Ventura, CA: Regal Books, 1997). \u73fe\u4ee5\u901a\u8a0a\u5f62\u5f0f\u51fa\u7248\u540c\u985e\u8abf\u67e5\u3002
20\u3001Barna, Marketing the Church. 141.
21\u3001Barna, Marketing the Church. 142\u3002\u7b46\u8005\u540c\u6642\u53d6\u6750\u4e8eGeorge Barna\u7684The Barna Report 1992-93, 59-70\u53caThe Frog in the Kettle, 135-138\u3002\u9808\u7136\u51fa\u7248\u5e74\u4efd\u820a\u4e00\u9ede\uff0c\u552f\u7ffb\u67e5\u8f03\u65b0\u7684The Barna Reports\u4ea6\u7121\u751a\u65b0\u767c\u73fe\uff0c\u6cc1\u4e14\u9019\u5169\u672c\u66f8\u8f03\u63a5\u8fd1Marketing the Church\u7684\u51fa\u7248\u5e74\u4efd\uff0c\u6545\u6b64\u5f15\u7528\u3002
22\u3001George Barna. Marketing the Church. 139.
23\u3001\u8abf\u67e5\u986f\u793a\uff0c\u5927\u90e8\u5206\u4eba\u8a8d\u70ba\u6559\u6703\u7121\u76f8\u95dc\u6027\u90fd\u6307\u5230\u7f6a\u548c\u61f2\u7f70\uff0c\u9019\u90fd\u662f\u6559\u6703\u6240\u91cd\u8996\uff0c\u537b\u53c8\u8207\u73fe\u5be6\u812b\u7bc0\u7684\u7121\u76f8\u95dc\u6027\u4e8b\u5be6\uff0c\u53c3Barna, Marketing the Church, 142\u3002
24\u3001\u85e4\u656c\uff0c\u300a\u611f\u89ba\u884c\u92b7\u300b\uff0c\u674e\u79c0\u654f\u8b6f\uff0c\u81fa\u5317:\u4e2d\u570b\u751f\u7522\u529b\u4e2d\u5fc3\uff0c1995\u3002
25\u3001\u85e4\u656c\uff0c\u300a\u611f\u89ba\u884c\u92b7\u300b\uff0c\u674e\u79c0\u654f\u8b6f\uff0c26\u9801\u3002
26\u3001\u85e4\u656c\uff0c\u300a\u611f\u89ba\u884c\u92b7\u300b\uff0c\u674e\u79c0\u654f\u8b6f\uff0c36-37\u9801\u3002
27\u3001\u85e4\u656c\uff0c\u300a\u611f\u89ba\u884c\u92b7\u300b\uff0c\u674e\u79c0\u654f\u8b6f\uff0c\u5c01\u5e95\u3002
28\u3001\u8b80\u8005\u5982\u679c\u5c0d\u4e92\u806f\u7db2\u548cN-Geners\u7684\u73fe\u6cc1\u4e0d\u719f\u8b58\u7684\u8a71\uff0c\u53ef\u5148\u8b80\u9673\u97fb\u7433\uff1a\u3008\u5728\u50b3\u8a0a\u6642\u4ee3\u4f5c\u500b\u6709\u6548\u80fd\u7684\u6e9d\u901a\u8005\u3009\uff0c\u300a\u6559\u7267\u671f\u520a\u300b\u7b2c\u4e5d\u671f2000\u5e745\u6708\uff0c109-136\u9801\uff0c\u7576\u6709\u88e8\u76ca\u3002
29\u3001\u201c\u5c31\u5728\u4eca\u65e5\u9019\u500b\u842c\u7dad\u7db2\uff08WWW\uff09\uff0c\u6216\u662f\u4e92\u806f\u7db2\u8def\uff08Internet\uff09\u52c3\u8208\u7684\u6642\u4ee3\uff0c\u4eba\u8207\u4eba\u7684\u76f8\u8655\u53ef\u4ee5\u5efa\u7acb\u8d77\u53e6\u4e00\u500b\u7a7a\u9593\uff0c\u6216\u8aaa\u662f\u5728\u4e00\u500b\u5275\u5efa\u7684\u7a7a\u9593\u5efa\u7acb\u4eba\u8207\u4eba\u7684\u76f8\u8655\u3002\u6709\u4eba\u7a31\u9019\u70ba\u865b\u64ec\u7a7a\u9593\uff08Virtual Dimension\uff09\u6216\u662f\u96fb\u8166\u7a7a\u9593\uff08Cyber Dimension\uff0cCyber\u8a72\u5b57\u8fc4\u4eca\u672a\u6709\u5341\u5206\u8cbc\u5207\u7684\u7ffb\u8b6f\uff0c\u610f\u6307\u56e0\u8457\u96fb\u8166\u79d1\u6280\u6240\u5275\u9020\u7684\u74b0\u5883\u3002\u53ef\u6307\u5230\u900f\u904e\u55ae\u4e00\u96fb\u8166\u88cf\u9762\u7684\u806f\u7d61\uff0c\u6709\u6642\u662f\u96fb\u8166\u8207\u96fb\u8166\u4e4b\u9593\u7684\u806f\u7d61\uff0c\u6709\u6642\u662f\u900f\u904e\u4e92\u806f\u7db2\u8def\u7a7f\u68ad\u7684\u8a0a\u606f\u4e16\u754c\u3002\uff09\u3002\u7b46\u8005\u4e0d\u592a\u559c\u6b61\u865b\u64ec\u7a7a\u9593\u9019\u500b\u7ffb\u8b6f\uff0c\u6709\u8457\u4e0d\u771f\u5be6\u7684\u610f\u601d\uff0c\u53ef\u80fd\u2018\u50cf\u771f\u2019\u6bd4\u8f03\u8cbc\u5207\uff0c\u4f46\u662f\u2018\u50cf\u771f\u2019\u597d\u50cf\u6697\u793a\u2018\u5047\u2019\u7684\u610f\u601d\u3002\u5176\u5be6\u9019\u500b\u65b0\u7684\u7a7a\u9593\u662f\u4e00\u500b\u771f\u5be6\u7684\u7a7a\u9593\uff0c\u96d6\u7136\u662f\u4e00\u500b\u53ef\u4ee5\u96a8\u610f\u958b\u555f\u53c8\u95dc\u9589\u7684\u7a7a\u9593\uff0c\u88cf\u9762\u6240\u6e9d\u901a\u7684\u537b\u662f\u5be6\u5728\u7684\u8a0a\u606f\u3002\u7136\u800c\u5728\u9019\u500b\u7a7a\u9593\uff0c\u6211\u5011\u4e0d\u4e00\u5b9a\u53d7\u8457\u65e2\u6709\u6642\u7a7a\u9650\u5236\uff0c\u6309\u8457\u73fe\u6642\u7684\u767c\u5c55\u8da8\u52e2\uff0c\u9019\u7a7a\u9593\u6240\u80fd\u50b3\u905e\u7684\u8a0a\u606f\u8a72\u4e0d\u6703\u505c\u5728\u5169\u5ea6\u7a7a\u9593\u7684\uff0c\u8a0a\u606f\u53ef\u4ee5\u662f\u7acb\u9ad4\u7684\uff0c\u5168\u9762\u7684\u3002\u201d\u6e6f\u7d39\u6e90\uff0c\u300a\u4f60\u7684\u5922\uff0c\u6211\u7684\u5922\u300b\uff08http:\/\/www.cheungchaubc.org.\/editorial\/001.htm<\/a> 2000\u5e7410\u6708\uff09\u3002
30\u3001\u8acb\u7e7c\u7e8c\u7559\u610f\u4e0b\u6587\uff0c\u5c07\u6703\u5c08\u6bb5\u8655\u7406\u3002\u53e6\u53c3\u6797\u4fca\u83ef\uff0c\u3008\u56de\u61c9\u9673\u97fb\u7433\u5728\u50b3\u8a0a\u6642\u4ee3\u4f5c\u500b\u6709\u6548\u80fd\u7684\u6e9d\u901a\u8005\u3009\uff0c\u300a\u6559\u7267\u671f\u520a\u300b\u7b2c\u4e5d\u671f2000\u5e745\u6708\uff0c147\u9801\u7684\u6ce817\u3002
31\u3001\u7b46\u8005\u6c7a\u5b9a\u4e0d\u5e36\u8b80\u8005\u9032\u5165\u6280\u8853\u6027\u7684\u8a0e\u8ad6\uff0c\u7a76\u7adf64K\u983b\u5bec\u662f\u751a\u9ebc\u7b49\u554f\u984c\u3002\u4e0d\u719f\u8b58\u8a72\u7b49\u79d1\u6280\u904a\u6232\u7684\u8b80\u8005\u53ea\u9700\u4ee5\u6578\u5b57\u7684\u591a\u5c11\u4f86\u610f\u6703\u7576\u4e2d\u7684\u5206\u5225\u5c31\u662f\u4e86\u3002
32\u3001\u7b46\u8005\u4e26\u4e0d\u6697\u793a\u80fd\u529b\u76f8\u7b49\u65bc\u4e8b\u5be6\uff0c\u7576\u4e2d\u4e26\u7121\u5fc5\u7136\u6027\uff0c\u53ea\u6709\u95dc\u806f\u6027\u3002\u73fe\u8c61\u4e26\u672a\u986f\u793a\u4eba\u7686\u6709\u5176\u7db2\u7ad9\u3002
33\u3001Napster\u8edf\u9ad4\u5141\u8a31\u9ede\u5c0d\u9ede\u4ea4\u6613\u7684\u51fa\u73fe\uff0c\u6253\u7834\u4e86\u4e2d\u592e\u63a7\u5236\u7db2\u4e0a\u63a1\u8cfc\u7684\u80fd\u529b\uff0c\u5e36\u4f86\u6b77\u53f2\u6027\u7684\u5b98\u53f8\u3002\u51e1\u6b64\u7a2e\u7a2e\u7686\u62d2\u7d55\u4e86\u4e2d\u5fc3\uff0c\u589e\u5f37\u4e86\u201c\u96f6\u6563\u201d\u7684\u6b0a\u529b\u3002
34\u3001\u5c31\u8457\u65cf\u7fa4\u6587\u5316\u7684\u767c\u5c55\uff0c\u9999\u6e2f\u7684\u6b65\u4f10\u5927\u6982\u6162\u4e94\u81f3\u5341\u5e74\uff0c\u4f46\u56e0\u8fd1\u4e8c\u5341\u5e74\u4f86\u9999\u6e2f\u591a\u65b9\u9762\u7684\u8fc5\u901f\u767c\u5c55\uff0c\u52a0\u4e0a\u5168\u7403\u5316\u7684\u52a0\u5287\uff0c\u9999\u6e2f\u548c\u897f\u65b9\u4e16\u754c\u7684\u767c\u5c55\u6b65\u4f10\u9817\u70ba\u4e00\u81f4\uff0c\u5c0d\u65bc\u65cf\u7fa4\u7684\u63cf\u8ff0\u4e5f\u8db3\u5920\u5730\u76f8\u8fd1\u3002\u81f3\u65bc\u4e2d\u570b\u5927\u9678\u4e0d\u540c\u5730\u5340\u4e4b\u9593\u5dee\u5225\u76f8\u7576\u5927\u3002
35\u3001\u5f9e\u672c\u6587\u7684\u89d2\u5ea6\u4f86\u8a0e\u8ad6\uff0cX\u4e00\u4ee3\u662f\u6bd4\u8f03\u6a21\u7cca\u7684\u4e00\u4ee3\uff0c\u8207\u5b30\u5152\u6f6e\u4e00\u4ee3\u751a\u70ba\u76f8\u4f3c\uff0c\u4f46\u4e5f\u6709\u5b8c\u5168\u4e0d\u4f3c\u7684\u5730\u65b9\u3002\u4ed6\u5011\u662f\u6210\u9577\u4e2d\u5f9e\u672a\u53d7\u904e\u6230\u4e82\u4e4b\u82e6\u7684\u4e00\u4ee3\uff0c\u4f46\u5728\u98a8\u683c\u4e0a\u672a\u5fc5\u8207\u5b30\u5152\u6f6e\u6709\u5283\u6642\u4ee3\u7684\u5927\u5206\u5225\uff0c\u82e5\u9700\u505a\u51fa\u500b\u5225\u7814\u7a76\uff0c\u4ee5\u57fa\u7763\u6559\u70ba\u51fa\u767c\u9ede\u7684\u53ef\u53c3\u8003George Barna, Baby Buster, the Disillusioned Generation (Chicago: Northfield Publication, 1994)\uff0c\u4e00\u822c\u7684\u8a0e\u8ad6\u53ef\u5148\u53c3\u8003Douglas Coupland. Generation X: Tales of an Accelerated Culture. (New York: St Martin\u2019s Press, 1991)\uff0cCoupland\u662f\u9996\u5148\u8ce6\u8207X\u4e00\u4ee3\u540d\u5b57\u7684\u4f5c\u8005\uff0c\u7136\u5f8c\u53ef\u53c3\u8003Karen Ritchie\uff0c\u300aX\u4e16\u4ee3\u884c\u92b7\u5927\u6cd5\u300b\uff0c\u8a31\u82b3\u8b6f\uff0c\uff08\u81fa\u5317\uff1a\u9060\u6d41\u51fa\u7248\u793e\uff0c1997\uff09\u548cBruce Tulgan\uff0c\u300aX\u4e16\u4ee3\u7684\u50f9\u503c\u89c0\u300b\uff0c\u674e\u6839\u82b3\u8b6f,\uff08\u81fa\u5317:\u5929\u4e0b\u6587\u5316\uff0c1997\uff09,\u5c0dX\u4e00\u4ee3\u6709\u9817\u70ba\u7cbe\u95e2\u7684\u5206\u6790\u3002
36\u3001\u5f59\u805a\u79d1\u6280\u806f\u76df\u662f\u81f4\u529b\u7814\u7a76\u65b0\u8208\u6578\u78bc\u7d93\u6fdf\u6a21\u5f0f\u5c0d\u5546\u696d\u7684\u5f71\u97ff\u7684\u667a\u5eab\uff0c\u5927\u5546\u5bb6\u904e\u6e21\uff08\u4f8b\u5982\uff1aFortune 500\uff09\u5546\u696d\u6578\u78bc\u5316\u7684\u9867\u554f\u516c\u53f8\u3002
37\u3001Don Tapscott, Growing Up Digital, the Rise of the Net Generation (New York: McGrawHill, 1998).
38\u3001\u201cThe term Net Generation refers to the generation of children who, in 1999, will be between the ages of two and twenty-two, not just whose are active on the internet. Most of these children do not yet have access to the Net, but most have some degree of fluency with the digital media. The vast majority of adolescents report they know how to use a computer. Nearly everyone has experience with video games. The Net is coming to the households as fast as television in the 1950s.\u201d Don Tapscott, Growing Up Digital, 3-4.
39\u3001\u4e00\u822c\u4f86\u8aaa\uff0c\u5ee3\u64ad\u662f\u6307\u7531\u4e00\u4f86\u6e90\u5411\u773e\u591a\u53d7\u773e\u50b3\u905e\uff0c\u7a84\u64ad\u662f\u4ee5\u4e00\u5c0d\u5c11\u91cf\u6216\u4e00\u53d7\u773e\u7684\u50b3\u905e\u65b9\u5f0f\u3002
40\u3001\u4fdd\u7f85\u2022\u674e\u6587\u68ee\uff0c\u300a\u6578\u4f4d\u9ea5\u514b\u9b6f\u6f22\u300b\uff0c\u5b8b\u5049\u822a\u8b6f\uff0c\u81fa\u5317:\u8c93\u982d\u9df9\u51fa\u7248\u793e\uff0c2000\uff0c324\u9801\u3002
Mark Poster. The Second Media Age. (Cambridge: Polity Press, 1995), 1.
41\u3001Tapscott, Growing Up Digital, the Rise of the Net Generation, 3.
42\u3001Tapscott, Growing Up Digital, 26.
43\u3001Tapscott, Growing Up Digital, 26
44\u3001Tapscott, Growing Up Digital, 33.
45\u3001\u9673\u97fb\u7433\uff0c\u3008\u5728\u50b3\u8a0a\u6642\u4ee3\u4f5c\u500b\u6709\u6548\u80fd\u7684\u6e9d\u901a\u8005\u3009\uff0c\u300a\u6559\u7267\u671f\u520a\u300b\u7b2c\u4e5d\u671f2000\u5e745\u6708\uff0c112-113\u9801\u3002
46\u3001Ibid, 132.
47\u3001\u9673\u97fb\u7433\u8a9e\uff1a\u201c\u7d93\u904e\u7d44\u7e54\u7684\u7d93\u9a57\u4e8b\u4ef6\uff0c\u52a0\u5165\u667a\u6027\u5224\u65b7\u53ca\u8da8\u52e2\u601d\u8003\uff0c\u8cc7\u6599\u624d\u6703\u6210\u70ba\u8cc7\u8a0a\u3002\u201d\u300a\u5728\u50b3\u8a0a\u6642\u4ee3\u4f5c\u500b\u6709\u6548\u80fd\u7684\u6e9d\u901a\u8005\u300b\uff0c127\u9801\u3002
48\u3001Don Tapscott. Growing Up Digital, 33.
49\u3001\u4fdd\u7f85\u2022\u674e\u6587\u68ee\uff0c\u300a\u6578\u4f4d\u9ea5\u514b\u9b6f\u6f22\u300b\uff0c 31\u9801\u3002
50\u3001\u4e9e\u99ac\u905c\u7684\u6210\u529f\u4e0d\u5728\u4e4e\u8cfa\u4e86\u591a\u5c11\u9322\uff0c\u800c\u662f\u5728\u4e4e\u5b83\u904b\u7528\u7684\u79d1\u6280\u8ca1\u6280\u6982\u5ff5\u6709\u5426\u5e02\u5834\u3002\u8fc4\u4eca\uff0c\u4e9e\u99ac\u905c\u9084\u662f\u6bcf\u5e74\u8667\u672c\uff0c\u4f46\u80a1\u50f9\u537b\u7bc0\u7bc0\u4e0a\u5347\u3002\u9019\u6b63\u523b\u756b\u4e86\u4e92\u806f\u7db2\u865b\u64ec\u4e16\u754c\u7684\u77db\u76fe\u6027\uff0c\u6210\u529f\u7684\u5ea6\u91cf\u4e5f\u662f\u865b\u64ec\u7684\uff0c\u9019\u662f\u4e0b\u4e00\u6bb5\u7684\u8a0e\u8ad6\u9ede\u3002
51\u3001\u53c3\u4fdd\u7f85\u2022\u674e\u6587\u68ee\uff0c\u300a\u6578\u4f4d\u9ea5\u514b\u9b6f\u6f22\u300b\uff0c31\u9801\uff0c\u53e6Tapscott, Growing Up Digital, 6-12\u6307\u51fa\u516c\u53f8\u7684\u904b\u4f5c\u9060\u6bd4\u65e2\u6709\u7684\u8cc7\u6e90\u4f86\u5f97\u5177\u6c7a\u5b9a\u6027\uff0c\u56e0\u70ba\u6311\u6230\u4f86\u81ea\u6578\u78bc\u5316\u548c\u7db2\u8def\u5316\u7684\u8cc7\u8a0a\uff0c\u518d\u6c92\u6709\u4e2d\u5fc3\u6027\u7684\u8cc7\u8a0a\uff0c\u5927\u5bb6\u90fd\u662f\u5411\u56db\u65b9\u516b\u9762\u7684\u7af6\u722d\uff0c\u898b Tapscott, 10\u3002
52\u3001\u5957\u7528\u9ea5\u514b\u9b6f\u6f22\u7684\u89c0\u5ff5\uff0c\u5a92\u9ad4\u7686\u6709\u5176\u751f\u614b\uff08ecology\uff09\uff0c\u674e\u6587\u68ee\uff0c\u300a\u6578\u4f4d\u9ea5\u514b\u9b6f\u6f22\u300b\uff0c79\u9801\u3002
53\u3001\u4e92\u806f\u7db2\u53bb\u4e2d\u5fc3\u7684\u8a0e\u8ad6\u8acb\u53c3\u8003\u674e\u6587\u68ee\uff0c\u300a\u6578\u4f4d\u9ea5\u514b\u9b6f\u6f22\u300b\uff0c151-171\u9801\u3002
54\u3001\u7279\u5225\u53c3\u8003Don Tapscott. Growing Up Digital, chapter 4\u53ca\u9673\u97fb\u7433\uff0c\u300a\u5728\u50b3\u8a0a\u6642\u4ee3\u4f5c\u500b\u6709\u6548\u80fd\u7684\u6e9d\u901a\u8005\u300b\uff0c125-126\u9801\u3002
55\u3001\u7db2\u4e0a\u8272\u60c5\u96fb\u8a71\u4fbf\u662f\u4e00\u4f8b\u3002
56\u3001\u674e\u6587\u68ee\uff0c\u300a\u6578\u4f4d\u9ea5\u514b\u9b6f\u6f22\u300b\uff0c\u81fa\u5317:\u8c93\u982d\u9df9\u51fa\u7248\u793e\uff0c2000\uff0c114\u9801\u3002
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